‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T scourge of highly processed food items is a worldwide phenomenon. While their consumption is particularly high in the west, constituting the majority of the typical food intake in the UK and the US, for example, UPFs are taking the place of whole foods in diets on each part of the world.

Recently, an extensive international analysis on the health threats of UPFs was published. It alerted that such foods are subjecting millions of people to persistent health issues, and urged urgent action. Earlier this year, an international child welfare organization revealed that a greater number of youngsters around the world were obese than too thin for the first time, as unhealthy snacks dominates diets, with the sharpest climbs in developing nations.

A noted nutrition professor, professor of public health nutrition at the University of São Paulo, and one of the analysis's writers, says that businesses motivated by financial gain, not individual choices, are driving the change in habits.

For parents, it can seem as if the complete dietary environment is working against them. “At times it feels like we have zero control over what we are placing onto our child's dish,” says one mother from India. We conversed with her and four other parents from across the globe on the growing challenges and annoyances of ensuring a balanced nourishment in the era of ultra-processing.

In Nepal: Battling a Child's Desire for Packaged Snacks

Nurturing a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the second my daughter steps outside, she is bombarded with brightly packaged snacks and sugary drinks. She persistently desires cookies, chocolates and packaged fruit juices – products heavily marketed to children. One solitary pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the school environment perpetuates unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she eagerly awaits. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the entire food environment is undermining parents who are merely attempting to raise fit youngsters.

As someone associated with the an organization fighting chronic illnesses and leading a project called Advocating for Better School Diets, I grasp this issue deeply. Yet even with my professional background, keeping my school-age girl healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it nearly impossible for parents to curb ultra-processed foods. It is not just about the selections of the young; it is about a food system that makes standard and advocates for unhealthy eating.

And the figures shows clearly what families like mine are facing. A recent national survey found that a significant majority of children between six and 23 months ate junk food, and 43% were already drinking flavored liquids.

These figures echo what I see every day. A study conducted in the area where I live reported that 18.6% of schoolchildren were overweight and a smaller yet concerning fraction were clinically overweight, figures directly linked with the increase in unhealthy snacking and less active lifestyles. Additional analysis showed that many youngsters of the country eat candy or salty packaged items almost daily, and this habitual eating is linked to high levels of tooth decay.

Nepal urgently needs tighter rules, healthier school environments and tougher advertising controls. In the meantime, families will continue waging a constant war against unhealthy snacks – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My situation is a bit different as I was compelled to move from an island in our chain of islands that was devastated by a major hurricane last year. But it is also part of the bleak situation that is confronting parents in a region that is enduring the gravest consequences of climate change.

“Conditions definitely worsens if a cyclone or volcano activity destroys most of your crops.”

Prior to the storm, as a dietary educator, I was deeply concerned about the rising expansion of convenience food outlets. Today, even smaller village shops are participating in the transformation of a country once known for a diet of fresh regional fruits and vegetables, to one where greasy, salty, sugary fast food, packed with manufactured additives, is the preference.

But the condition definitely deteriorates if a hurricane or geological event destroys most of your crops. Fresh, healthy food becomes rare and prohibitively costly, so it is exceptionally hard to get your kids to eat right.

Regardless of having a stable employment I wince at food prices now and have often opted for selecting from items such as vegetables and meat and eggs when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are balancing a stressful occupation with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most campus food stalls only offer ultra-processed snacks and sugary sodas. The result of these challenges, I fear, is an growth in the already alarming levels of lifestyle diseases such as blood sugar disorders and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a major fried chicken chain stands prominently at the entrance of a shopping center in a Kampala neighbourhood, challenging you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the past financial depression that motivated the founder to start one of the first global eatery brands. All they know is that the brand name represent all things desirable.

Throughout commercial complexes and all local bazaars, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people pack takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Anne Barajas
Anne Barajas

A financial analyst with over a decade of experience in investment strategies and personal finance, passionate about empowering others to achieve financial freedom.

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